MoneyGram Agent Branding Concept.

MoneyGram International Inc. is a money transfer company that has been operating in Kenya for quite some time. They had just rebranded and were seeking new ideas on how they would stamp their visual presence in the market through creative outdoor and indoor media for both their Large Format and Small Format Agent locations

MoneyGram has a wide variety of agent locations around Kenya – each one with its own retail strengths and challenges. In an effort to offer signage and merchandising solutions relevant to their agents, they sought ideas and designs aimed at building recognition, awareness and flexibility to adapt to individual agent requirements.

My task was to create engaging designs for their consumers whilst keen not to overwhelm them with visual clutter.

Well.. This is it!